(print copy from The Yak - adapted for web reading)

The latest innovative brainwave comes from our
very own Paul Ropp and his long-time friend Richard Sauter, a true
artist and creative genius and the man behind the ever-impressive
Paul Ropp brand image. With a corresponding 'intergalactic'
perspective this, their latest inspiration, continues the philosophy
of selling to the world without moving that concept is a Shop in a
Box!
Shop in a Box is a logical evolution of Ropp's experience in the
fashion industry; it is an idea that affords effortless success to
his clients and buyers. But what actually is this Shop in a Box? It
is a complete, ready-to go Paul Ropp shop in a forty foot container
that can be shipped anywhere in the world and installed in
approximately two weeks!
It comprises of modules of compressed Balsa wood sandwiched between
plywood and finished with a waterproof epoxy resin, affording the
visuals and textures of his signature grey stone look a kind of
businessman's Lego or Erectaset - add to that all the railings,
display cabinets, changing rooms, office spaces, cabinet lighting,
hangers, Paul Rapp logos for both inside and outside the boutique,
signs. presentation windows and your complete range of Paul Ropp
fashion and accessories, and you almost have an instant business
success. No, not franchise - retail satellites!
The Paul Ropp brand has become a kind of intergalactic fashion
mothership! This idea allows someone who is interested in retail,
but may not have the necessary experience, to join a successful
affordable-luxury brand and make a success of it. After all, Paul
Ropp fashion is available in 300 shops in over thirteen countries
worldwide - from the Caribbean to Europe, U.S.A., even Africa. 'We
are the most focused fun and sun fashion product for men and women
who want to be sensual not sexual' says Ropp.
So how would one go about joining this universal brotherhood? All
one would need is the retail space and a visit to the Paul Ropp
website. Pay just USD50,000 for the complete design and outfitting
of your shop and order USD50,000 of merchandise. The dream team
would then custom design your Paul Ropp boutique right down to the
last detail. Four months later a forty-foot container would arrive
with a Paul Ropp 'Mr. fix-It' and, with your handpicked team of
builders and electricians, you would see your vision become reality
in about two weeks.
A couple of years back the Paul Ropp brand took over a boat building
facility close their factory in Kerobokan and. working closely with
Jerry Cardinelli of the Sundancer ecoproject in South Lombok, they
manufactured the prototype for Maui in Hawaii. Next in line were the
three stores here in Bali. One in Ubud on the Sayan Ridge, between
the Amandari and
The Four Seasons Sayan; next came the three storey
edifice at Istana Kuta Galleria and one on our very own Jl. Laksmana,
Seminyak. Orders are in for two more 'Shop in a Box' for South
Africa, one will be located on the fashionable Cavendish Lane in
Johannesburg and then there are three more for Turkey. Soon to join
in the craze is Phuket, Thailand and it looks as though Spain wants
three!
So, in conclusion, we can say that Paul Ropp has done it again and
has improved on his selling to the world without moving. And
thankfully his buyers and clients won't have to move much either!
Look into Ropp-in-a-box at www.paulropp.com
The Yak |